Marketing Paradigm Shift is a Must

Most small business marketing stinks.  Huge sums of money are wasted and great opportunities are being lost by thousands of businesses – every day.

Most businesspeople are floundering around, uncertain of even the difference between “good” marketing and “bad” marketing.

For the most part, pretty much everything you know about effective marketing is wrong. 

Everything you see the big companies doing is not right for you or your business.  Most entrepreneurs and small business owners follow the “Madison Avenue” advertising rules and marketing theory. This type of marketing is the absolute worst thing a small to medium sized business should do.

You’ve Made a Good Decision for Your Business

If you’re here, reading this website hoping for a big breakthrough in your business – congratulations, because you just made a wise investment in your company.  The focus of HH&W and our marketing principals are a perfect match for you and your business.

However, before you can move forward, you must abandon your old ways of thinking.  You must have the willingness to abandon “Old Ways” of doing business in favor of exceptionally effective, new replacements for prospecting and superior methods for sales and persuasion.

A new world of marketing awaits you.

Spend More Time Actually Selling To Well-Qualified, Able And Ready-To-Buy Prospects.

¨      Go to “Positioning” from “Prospecting.”  Be invited in, and viewed as an expert and specialist.  Transform your business and become a trusted advisor - sell in a competition-free zone. 

¨      Challenge industry norms, with sales and marketing breakthroughs.

¨      Seek our marketing strategies that will turn your ordinary businesses into extraordinary business

¨      You’ll go from “advertising victim” unsure of where next months’ new customers might come from to an exceptionally profitable, prominent, secure businesses built through extraordinarily effective Direct Response Marketing strategies. 

See Yourself As More Than a “Shopkeeper.”

Be growth and expansion minded with the ability to transcend geographic, price and other limitations in your marketplace.

A quantum leap from ordinary good-job-type income to big entrepreneur-type income occurs very rapidly after the business owner makes the intellectual, emotional, and actual switch from “doer” of his/her “thing” to “marketer” of his/her “thing.”

Boring Is Boring 

Avoid the ultimate marketing sin – don’t be boring.  Too much of today’s advertising is dull, boring.  Everyone blends in.  Businesses and their marketing messages are too vanilla. 

Boring is boring – it’s as simple as that.

We will develop creative breakthrough ideas for your business that foster exciting, positive relationships between your company and your customers. 

You will see and feel “fresh” and exciting energy in your marketing.  Your company will stand head and shoulders above your competition.

Find a Niche and Exploit It

Where there are niches, there are riches! 

We will help you find a tiny segment of a market being overlooked, ignored, or abused and turn it into a niche. 

We’ll market your product and/or service on the strength of your guarantee.  We will determine a way to offer the very best guarantee for your business.

We will help you determine important costs such as:

¨      How much does it cost you to get a new customer?

¨      How will you pay to get a new customer?

Seek Strategic Marketing Alliances

Eliminate the high cost of acquiring new customers.  The fastest, most profitable thing you can ever do is to “steal” someone else’s customers rather than investing your own money in locating and acquiring new customers.

No One Should Ever Be A Bigger
Expert On Your Business Than You!

We will save you a lot of time, plus the cost of trial-and-error experimentation, bring you already-proven ideas from our vault of experience, and help you clarify your own direction and thinking.

Marketing As We See It

When it comes to marketing, most businesses pretty much do whatever their competition does.  Worse yet, some businesses don’t do any marketing at all.  They are at the mercy of the market and their prospects buying decisions.  Most businesses don’t do anything
to set their businesses apart for their competition. 

What’s the trouble with this strategy?  Nobody’s doing anything different.  Every business seems to take the same position with their marketing.  Vanilla.  Everyone and every business blends in.

Why is that?  It is definitely the wrong approach if your goal is to make your business exceptional and dominate your marketplace.

If you want to promote your competitive edge and turn your business into a powerful marketing message, and deliver your product or service to the right prospects – YOU MUST BE DIFFERENT!

Your marketing must be different – you must be unique. Do what others are not doing. 

From The Yellow Pages to all forms of advertising…it’s pretty much all the same, everywhere you look. 

Every business tells their customers the same thing. 

¨      How long they have been in business

¨      Hours of operation

¨      Directions to their store

¨      Family-owned and operated 

This is all great information…but does it make your business unique
or better than your competition? 

Do you think that’s what makes your telephone ring?

Your customer wants to know à  WHAT’S IN IT FOR ME?

How do I as your customer or prospect, benefit from your services or products you provide?

As a business owner or entrepreneur, you must turn your features of your business into your customer’s benefits.

We are experts at this type of marketing. 

This is what we do for our clients.  It starts by providing an irresistible offer, but there are many more important steps – none of which can be omitted from the marketing process.

You MUST establish a unique sales proposition (USP).

There is always a conversation going on in your prospect’s mind…

Do you know the question they are asking themselves in their mind? 

“Why should I choose your business/product/service versus
any and every other competitive options available to me?” 

If you do not have a good answer to this basic question, you are losing business – every day.

A careful combination of a good USP, combined with an irresistible offer will separate you from the masses.  You will stand out.  Your services and/or your products will stand out.      

Our Marketing Rules

Rule 1.      There Will Always Be an Offer or Offer(S)

Rule 2.      There Will Be a Reason to Respond Right Now

Rule 3.      There Will Be Clear Instructions on How to Respond

Rule 4.      There Will Always Be Tracking and Measurement

Rule 5.      Whatever Brand Building Occurs Will Be A Happy By- Product, Not Bought 

Rule 6.      There Will Always Be Follow Up

Rule 7.      There Will Be Strong Sales Copy, Not Vague Hyperbole

Rule 8.      In General, It Will Look Like “Mail-Order Advertising”

Rule 9.      Results Rule, Period.

Rule10.      You Will Be a Tough-Minded Disciplinarian and Keep Your Business on a Strict DIRECT Marketing Diet for As Least Six Months

Your marketing message must ALWAYS include the following formula:

RIGHT MESSAGE / RIGHT AUDIENCE / RIGHT MEDIUM

Failure to accomplish this formula in your marketing will have dire consequences on your ability to compete in our fast paced, ever changing, competitive marketplace.

However…

When you combine our highly effective marketing message to the right audience, using the right method of reaching your prospects - it will be like dumping gasoline on a fire…powerful on their own, but absolutely explosive when added together.